Jean-Paul Olivier, Lyryx, 2018. Created by Canadian instructor, so some content would need to be adapted for U.S. laws and policies. Includes topics of how business professionals will work with taxes, gross earnings, product prices, and currency exchange, loans, mortgages, leases, and other financial tools. Embedded examples throughout, in a Plan / Understand / Perform / Present format. Each section has exercises for mechanics, applications, and challenge/critical thinking. Includes link to request access to solutions and exercises in order to verify instructor requests. Readable and editable formats available. PDF and editable Word formats. CC BY NC SA (Creative Commons - Attribution - NonCommercial - ShareAlike) license. Eligible for Print on Demand.
Ontario Tech University (Canada), 2020. OER lab manual designed to accompany the Business Math OER textbook also linked on this page. Organized into 6 sections. Online format. CC BY-NC-SA (Creative Commons - Attribution - NonCommercial - ShareAlike) license. Eligible for Print on Demand.
Khan Academy videos and lessons on topics like interest basics, mortgages, corporate taxation, etc. Not openly licensed but open access, which means you can link to resources.
OER course curated and designed by Evan van Dyk, Coast Mountain College (Canada) via BCcampus, 2022. "An introductory course was designed to meet all of the statistics competencies for the CPA program ... While the course is adaptable, this course was created as a way of easily using the “flipped-classroom” approach. In this approach, the instructor completes an example and the class is then given time to work through an example." Uses the OER textbook Introductory Business Statistics by OpenStax. Organized into 12 modules. Ancillary materials include: instructor manual, course supplement guides, practice questions, formulas, assignments, statistics charts, lesson plans, video tutorials and exams. Most course materials are Word format. Course materials have a CC BY (Creative Commons - Attribution) license.
OpenStax textbook, originally published 2017, updated 2021. "[D]esigned to meet the scope and sequence requirements of the one-semester statistics course for business, economics, and related majors. Core statistical concepts and skills have been augmented with practical business examples, scenarios, and exercises." Online and PDF formats. CC BY (Creative Commons - Attribution) license.
Thomas K. Tiemann and Mohammad Mahbobi, via Ccampus, 2015. Canadian edition, may need edits. “This new edition also allows readers to learn the basic and most commonly applied statistical techniques in business in an interactive way -- when using the web version -- through interactive Excel spreadsheets.” Online, PDF, EPUB, and course cartridge formats. CC BY (Creative Commons - Attribution) license. Eligible for Print on Demand.
Instructor resources, including PowerPoint slides and Canvas course cartridge, freely available upon verified log-in. Link to OER Commons Hub included on this page, where other faculty post ancillary resources related to this OpenStax textbook.
Open Oregon textbook, written for a community college introductory course in spreadsheets utilizing Microsoft Excel. While the figures shown utilize Excel 2016, the textbook was written to be applicable to other versions of Excel as well. Includes practice tasks and assessments at end of each chapter. Chapter 4: Presenting Data with Charts might be especially useful for Business. Multiple formats available. Data files included in the text are downloadable. CC BY (Creative Commons - Attribution) license.
Crash Course video series of 44 videos (each video around 10 mins.) with innovative graphics, last updated 2020. Includes videos on: mathematical thinking; mean, median, and mode; data visualization; distributions; correlation and causation; data collection methods; ethical data collection; probability; P-values; and more. Crash Course videos are high-quality, with a mix of live-action and animated graphics. Not openly licensed but freely available to view, link, and embed into courses.
Crash Course and Arizona State University collaboration of 15 short videos with innovative graphics, 2021. "[B]uild data literacy skills to help you make sense of the numbers behind our daily lives, from health to sports to politics." Crash Course videos are high-quality, with a mix of live-action and animated graphics.
OER course curated and designed by Scott van Dyk, Coast Mountain College (Canada) via BCcampus, 2022. "A first-year course covering the fundamental topics of marketing including (but not limited to) marketing principles, market research, consumer behaviour, customer satisfaction, branding, advertising, supply chain management, marketing plans and international marketing. The course is based upon a 15 week, 45 hour delivery of the content ... The course has been developed to be delivered in an online, facilitated format that is asynchronous." Uses the OER textbook Principles of Marketing. Ancillary materials include: instructor's manual, assignments, and rubrics. Word format. Materials have a CC BY (Creative Commons - Attribution) license.
Pierre-Yann Dolbec, Concordia University Research, 2021. "The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so." Organized into 9 chapters. Online, PDF, ebook, XML, and editable OpenDocument formats. This site has faculty peer reviews of this text. CC BY-NC-SA (Creative Commons - Attribution-NonCommercial-ShareAlike) license. Eligible for Print on Demand.
Andrea Niosi, Kwantlen Polytechnic University (Canada), 2021. "This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology [...] The author has also made efforts to decentre whiteness and dominant culture perspectives wherever possible to ensure a broader and more accurate representation of diverse consumers." Designed to be used with accompanying "Ancillary Resource Guide that contains several essays, case studies, assignments, and project outlines, and an accompanying multiple choice test bank." Online, digital PDF, print PDF, EPUB, and course cartridge formats. CC BY NC SA (Creative Commons Attribution-NonCommercial-ShareAlike) license. Eligible for Print on Demand.
Updated by Biggi Weischedel, BCcampus, H5P ed. 2022. " teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. This text includes over 75 interactive H5P activities." Each chapter has discussion questions and activities. Online format. CC BY NC SA (Creative Commons Attribution-NonCommercial-ShareAlike) 4.0 License. Eligible for Print on Demand.
John Burnett, Global Text Project, 2011. "This text introduces students to the marketing strategies and tools that practitioners use to market their products." Print PDF and editable OpenDocument formats. CC BY (Creative Commons - Attribution) license. Eligible for Print on Demand.
Lumen Learning and SUNY course. Organized into 15 modules, each with a "Why It Matters" intro, "Putting It Together" summary, and assignments. Faculty resources available. Online and PDF format; PDF download is recommended as a print backup rather than as the primary textbook. Course pages may have different CC (Creative Commons) open licenses. Eligible for Print on Demand.
Richard T. Watson, et al, Global Text Project, 2014. "This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning." Organized into 9 chapters. Online, PDF, EPUB, course cartridge, and editable HTML formats. CC BY (Creative Commons Attribution) license. Eligible for Print on Demand.
Saylor course. "In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer." Organized into 6 units + study guides. TIP: Click on the "Resources" tab in the menu for a shortcut to files and links used in the course. Course has a CC BY (Creative Commons - Attribution) license, but sources used may have different licenses. Eligible for Print on Demand if materials are compiled into a print-ready format.
6th edition, 2018, "includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice." 23 chapters organized into 5 parts. PDF format. Peer reviews of the text available on this site. CC BY NC SA (Attribution-NonCommercial-ShareAlike) license.
Peter Bobkowski and Karna Younger, Kansas State Univ., 2nd ed. published in 2019. "Using the themes of credibility and information literacy, the book helps today’s students, who start out all their research with Google and Wikipedia, to specialize in accessing, evaluating, and managing information that often is not accessible through Google searches. The book includes chapters on public records, freedom of information requests, nonprofit organizations, for-profit companies, scholarly research, public data, interviews and more. Through current examples, instructional videos, suggested classroom activities, and practitioner insights, the authors challenge students to examine the credibility of the sources they use as current and future professional communicators." Online and PDF formats. CC BY NC (Creative Commons Attribution NonCommercial) license. Eligible for Print on Demand.
Crash Course video series of 12 videos (each video around 10 mins.) with innovative graphics, last updated 2020. Includes videos on: history of media literacy, media influence & persuasion, online advertising, and more. Crash Course videos are high-quality, with a mix of live-action and animated graphics.
Except where otherwise noted, the content in this guide was compiled by Jennifer Snoek-Brown, Tacoma Community College Library, and is licensed under a CC BY SA 4.0 license.
